Aishani P.
@2026
Contact
aishaniii.des@gmail.com
Links
Resume
Behance
Case study
Designing a connected experience to increase EV adoption in India.
Sypher Electric
Omnichannel, UIUX
Overview
Understanding
the problem
space.
Early
opportunity
areas
Research
Key insights
Cause and
Impact
Sypher as a
Solution.
Understanding
the users
Sypher’s
Identity
Ecosystem
Mapping
Ideation
Core Problem
Sypher is a concept project that explores how EV adoption in India can feel clearer and more trustworthy by redesigning moments of confusion and doubt into a connected experience.
Buying an EV vehicle isn’t a linear or digital-only journey. People research online but decide offline, often needing human reassurance.
The issue is that information doesn’t flow smoothly between digital and physical touchpoints.
With dealers, subsidies, charging, and service systems working in silos, users face confusion and trust gaps. Over time, this uncertainty makes EV adoption feel risky and overwhelming.
Infrastructure Development
Awareness & Education
After-Sales & Support
Commercial & Fleet Adoption
Social Campaigns
Interactive Digital Tools
Research goal
To identify trust gaps and friction points across the EV buyer’s digital and offline journey.
Primary Stakeholder
EV Customer
Name:
Ananya Sharma
Interests:
Saving money on fuel, sustainability, smooth driving.
Goals:
Buy an EV that is affordable, safe, and easy to maintain.
Problems:
Confused about subsidies, fears fire risks, lacks clear info.
“I want to switch to an EV, but I need the right guidance and trust.”
Secondary Stakeholder
Dealership Staff
Name:
Rajesh Sinha
Interests:
Customer satisfaction, learning EV tech, meeting sales targets.
Goals:
Confidently explain EV benefits and build customer trust.
Problems:
Limited EV training, inconsistent brand communication.
“Customers ask me about EVs, but I don’t always have clear answers.”
Personas
Core Problems
1
Self-Assessment
Evaluate your driving needs & set a budget.
🤔
2
Market Research
Compare EVs, & check for charging stations.
🧐
3
Digital Discovery
Use online platforms to request demos &
customize vehicles.
😊
4
Dealership & Test Drives
Visit dealerships, talk to staff & test drives.
😃
5
Purchase & Setup
Finalize the order & arrange finance
😅
6
Delivery & Support
Receive your EV & get post-sale support.
😎
Customer Journey
Global Context
Global
More adoption supports climate goals.
India
Two-wheelers = 59% EV sales
20–22%
new cars in 2024 were electric.
4M+
EVs sold Q1 25’.
(+35% YoY)
+1.3M
charging stations
in 24’. (+30%)
Sales
50k (2016) → 2.08M (2024), +27% YoYR
CAGR
increases up to 23% in the next decade.
Target
increases to
80% 2W & 30% overall by 2030.
Market size
up to ₹2.1 lakh crore (~$27.8B) by 2030
Market Analysis
Some photographs
Storyboard
Charging Infrastructure Ratio (Chargers : EVs)
Indian charger ratio 1:135
Global charger ratio 1:20
High upfront cost
EVs remain 20–30% more expensive than traditional vehicles due to battery costs.
Range Anxiety
Average EV range 150–300 km; lack of fast charging worsens it.
After Sales Support Gaps
Limited trained EV service technicians & inconsistent service experience.
Awareness Gap
40% of consumers unaware of subsidies or total cost of ownership benefits.
Omnichannel Gaps
Disjointed digital-to-physical journey: research online, poor in-store experience
Core problems
60%
of potential buyers drop interest early due to low EV awareness & safety misconceptions.
70%
of consideration-stage decisions are driven by trust signals (reviews human support),not features.
45%
of purchase hesitation comes from unclear warranties and poor online–showroom handoff.
55%
of owners report range anxiety and battery replacement cost as the biggest long-term concern.
Based on our findings, we defined the problem and how might we statement.
EV adoption in India is slowed by low awareness, safety doubts, and unclear guidance for new users.
How might we design engaging awareness experiences that spark curiosity & build trust among buyers?
Cause
Awareness & Trust
Purchase Journey
Charging &
Infrastructure
Service & After sales
Omnichannel Experience
Impact
Confusion & broken trust between online promises & showroom experience.
Complex loans, subsidies, and poorly trained staff & weak knowledge about charging/batteries.
Lack of clear info on range, battery, and subsidies.
Misconceptions & safety fears slow adoption.
Range anxiety → major psychological barrier.
Limited, unreliable, and slow charging infra.
Ownership anxiety causes hesitation to buy or upgrade.
High battery replacement cost & unclear warranties.
Overwhelmed users, especially non-tech-savvy groups.
Disconnected online–offline journey & gadget-like complexity.
Sample size
14 EV Owners
5 Staff members
2 Virtual Interviews
Quotes from particpants
“I want to switch to an EV, but I need the right guidance and trust.”
“Customers ask me about EVs, but I don’t always have clear answers.”
The research revealed that users rely on multiple sources before making an decision. While most start with online research, they still depend heavily on dealership visits and human guidance to build confidence.
How do users approach buying an EV?
Users begin by evaluating their daily commute and charging feasibility, followed by researching models, subsidies, and long-term costs. Final decisions are shaped by test rides, warranty clarity, and trust in dealer guidance.
Are users comfortable managing their EV journey digitally?
A majority of participants were comfortable using apps for tracking battery health, charging, and savings, but only when supported by reliable offline assistance.
Noted User Problems After Prioritization
Unclear real-world range and charging reliability
Scattered and inconsistent EV information
Confusion around costs, subsidies, and savings
Lack of confidence during purchase and ownership
Torque
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Funnel Display
The quick brown fox jumps over the lazy dog.
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ORBIT 400
*AI Generated Image
Power made simple.
Mobile Application
Pain Point
How we’re solving
EV users face range anxiety, unclear savings, and weak ownership support.
The app unifies bike health, ride insights, charging maps, and community to make EV ownership transparent and confident.
12
Bike disconnection/connection displayed | Ev Buddy points.
Bike’s current state displayed -
Idle state
Charging state
Driving mode
In service.
Battery percentage displayed + Avg distance that
can be covered.
Last ride distance + Battery drop.
Current mode + Avg distance that can be covered
Quick action to lock/unlock bike.
Monthly savings saved vs petrol.
Total distance covered in the week.
Daily, weekly and monthly analysis for -
Distance travelled.
Plan a ride from to and where destination
and get full analysis about -
Range usage
Number of charging stations in between
Approx. battery usage.
On map, available, closed and full labeled charging stations.
Quick glance at nearby stations | Displayed fast & standard stations
Location displayed (your path).
Highest vs lowest kW charging stations displayed. Battery | Safety Ensures assurance.
2 stations on your path.
In this area - 22kW fast / 7kW slow
Sector 20, Chandigarh
86% battery | You can reach 5 stations safely.
8 stations near you | 5 fast | 3 standard
Quick tips, hacks and cost savings shared by users who
already own an EV
Community feed/forum with shared user experiences.
Small avatars shown (indicating multiple community members).
Users can browse upcoming activities like test rides, demos, and community meetups.
Shows a status banner about the health of the bike -
Healthy
Needs a quick up
Needs service immediately.
Battery health displayed along with expected lifespan.
Cost Saved vs Petrol: Clear ₹ savings
CO₂ Saved: Shows environmental impact
CO₂ Saved: Shows environmental impact
Quick Controls-
Book service directly through the app.
Locate your bike in case it’s parked or misplaced.
Interactive Walls
Pain Point
How we’re solving
EV users face range anxiety, unclear savings, and weak ownership support.
The app unifies bike health, ride insights, charging maps, and community to make EV ownership transparent and confident.
Government Support
Go Back
Slide to see how subsidies evolved over time
2019
2026
FAME-II
Expired
2019 - 2022
Subsidy per kWh
₹15,000
Maximum Cap
₹40,000
Conditions: Battery capacity ≥ 2kWh, Vehicle price ≤ ₹1.5L
Check State Benefits
Go Back
Calculate My Savings
Punjab
Active
Valid till Dec 2025
State Subsidy
₹15,000
Road Tax Waiver
100%
Scrappage Bonus
₹5,000
Selected State - Punjab
Tap to select State
Go Back
Savings Calculator
Know how much will you save?
Select Model
ORBIT 400
EV Buddy Program
Pain Point
How we’re solving
First-time buyers face range anxiety and lack peer support.
EV Buddy Program connects new buyers with existing owners for real-world guidance.
EV Buddy Badge
The EV Buddy Badge is a mark of trust and community. It’s given to real EV owners who volunteer to share their experiences and guide new buyers with honest, first hand insights.
Wearing this badge shows you’re not just an EV rider, but an advocate helping others drive into a cleaner, confident future.
Dealership Staff Handoff
Pain Point
How we’re solving
Knowledge gaps and poor online-to-showroom continuity reduce buyer confidence and also in dealership centers the staffs are not well versed with EV knowledge and the brand.
Standardized handoffs and staff training ensure consistent, informed guidance.
DEALERSHIP STAFF
HANDBOOK
EVs Made Easy: Trust, Clarity, Confidence
Power made simple.
Electric
Introduction and Purpose
of the handbook
Introduction
EVs excite customers but also create confusion about range, charging, safety, and cost. This handbook helps every staff member give clear, simple, and consistent answers that build trust and confidence.
Purpose
The EV 101 Handbook is a quick guide to:
Equip staff with everyday explanations.
Ensure consistent messaging across dealerships.
Bust myths and replace confusion with clarity.
Build trust, confidence, and adoption.
"From confusion to confidence — making EV adoption easy for everyone."
Electric
Table of Content
EV Basics
01
Myths vs Truth
02
Charging Made Simple
03
Savings & Benefits
04
Warranty & Safety
05
Lifestyle & Community
06
Staff Golden Rules
07
Electric